Yuta Hanai
Yakuzen Cafe gekiyaku 
Fanatical Sham(e)
All texts are collections of words suspended in mid-air, imitations of emotions and thoughts in our brains. While at times filled with passion, depending on how you look at it, it can be just as embarrassing too. The more personal it is, the more embarrassing it is, and the more difficult it is to put into words. Junichiro Tanizaki, the author who spent summers and winters in this city and wrote “The Makioka Sisters,” a milestone in modern literature, was no exception.
Creative director and editor Hanai, who was born in 1988, specializes in web media, corporate brand book productions, as well as creative and strategic work in advertising and PR with a visionary mindset that forsees where society is heading at the time. After serving as deputy editor-in-chief of Kettle magazine, he published a post-Covid business and culture book tattva in 2021, where he works as the editor-in-chief. Past awards include the Nikkei Advertising Award for Excellence and the Mainichi Advertising Design Award for Best Design. Published works incudes Co-Cultural Competency coauthored with Kazuhiko Washio.
